Shop history

Bianco Imperfetto was born in 2016 in Langhirano, a Shabby Chic style furniture store, whose owner, Ferrari Ave, has continued to this day.

New AVEnue Living is the evolution of Bianco Imperfetto, the previous name of the store

Where does the new name come from?

Ave: “When I was in New York I found my name everywhere: 5ft Avenue, Park Avenue, 6th Avenue...

Hence the idea of ​​New AVEnue, from the English "new possibilities, new horizons", which incorporates the name AVE, the owner of the store.